8 Facts of Website Design
As more and more people become involved in website design, I thought that we would take a look at some aspects of designing a website for both the search engines and your readers.
Google has made it clear that the days of keyword stuffing and other strategies associated with gaming the Google system are over. Today it is all about reader engagement, so we are now writing mainly for the reader while using SEO to simple let Google know what our page is about.
Website Design Facts
#1 – Your website must be search engine friendly – Let’s face it, the reason that you are building a website is to gain readers and the only way you are going to gain readers is to please the search engines. The major search engines are resonsible for 88% of all internet traffic. Make the search engines your friend.
#2 – Use lots of good images – People like images and if you can add some text to your image, people like to share those on social media. Can you say viral? You can use Canva for free to add text to your images and with a little luck and the right sharing, you could be on your way to thousands of free visitors.
#3 – Speed Matters – How fast your pages load is of utmost importance to both your readers and the search engines. Choose a theme that is not loaded down with code and make sure that you have plugins installed to compress your images and to cache your pages. There is no excuse for a slow website in this day and age. Speed should be one of your top priorities.
#4 – Your website must be mobile friendly – Google made it very clear that mobile responsive websites would take precedent over non mobile responsive websites in its search rankings. The good new is that there are very few website templates available today that are not mobile responsive.
#5 – Your website must be user friendly – Google has also made it clear that reader engagement is going to be their number one criteria for search engine rankings. That means that you must have an engaging, easy to navigate website structure in order to keep readers on your site for as long as possible.
#6 – Consider using WordPress for your website design needs – HTML5 is the current code of choice for most designers, but you can do most of what you need in website design with WordPress plug-ins. It is definitely beneficial if you have some basic HTML knowledge, but it is not necessary.
#7 – Check your website in all browsers – This is something that is often overlooked by novice website designers and is very important. Make sure you check the website in these browsers. Firefox, Safari, Chrome, Opera, and Internet Explorer. Internet Explorer is the worst of the bunch for displaying web pages correctly and is quickly losing market share as a result.
#8 – Cost of website design – If you are going to pay an agency to design a website for you, you can expect to pay anywhere from $500 – &5000, depending on the bells and whistles that you want. Keep in mind that good website design principles today dictate a website without bells and whistle and a clean, crisp look with lots of white space and contrasting text.
As you probably know, we love visual art in the form of infographics, so here is today’s infographic on website design facts.
Be sure to use visual art in your website design and work to engage your readers and help them to understand important facts with infographics.